GTM staffing
Darwinian puts a named operator in the seat: GTM engineer, CMO, CRO, AE, CSM, BDR, or media buyer. The range is founder-led through Series B. Marketing and media buying sit behind those seats when the motion needs demand.
The work is a person in a seat. Bench first when the role is unproven. Payroll when the scorecard and the manager can hold it.
Growth covers the first revenue team. Enterprise covers CRO, VP, and director-level leaders. Talent embeds a recruiter when the company is hiring more than one GTM seat.
The situation
- The founder is still the real seller and the first hire has not landed.
- A seat exists on paper but nobody reliable is in it.
- Marketing spend is running without an operator who owns meetings.